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Conception
Understanding why you started your business & knowing that you are building your ideal business that aligns with you & your ideal client will help you stay motivated to achieve your business goals.
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1. You Don't have a clear Vision of What you Want to achieve with having your own business & Why
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2. You Don't have a clear Vision of What you Want to achieve, but Do know Why
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3. You Do have a clear Vision of What you Want to achieve & Why
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4. You Have a clear Vision of What you Want to achieve & Why but Can't seem to achieve Your Vision
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5. You Have a clear Vision of What you Want to achieve & Why & you Are achieving it
Character
Building your business character will allow you to capture the attention of your ideal client & surround yourself with appropriate boundaries to have a business that is customised to your character.
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1. Your Business has No Character
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2. Your have Started to develop Your Character & Starting to Attract prospective Clients
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3. You Have developed your Character & are Attracting Prospective Clients & Some Ideal Clients
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4. Your Character is Evolving & Consistently attracting Your Ideal Clients
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5. Your Character has Evolved & is Always attracting Your Ideal Clients
Capture
Capturing your ideal client will help you eliminate clients that choke you business causing you stress, wasting your time & costing you money.
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1. Irregularly Capturing a Limited amount of Prospective Clients & No Ideal Clients
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2. Irregularly Capturing Prospective Clients (advancing) & Limited Ideal Clients
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3. Regularly Capturing Prospective Clients & Some Ideal Clients (advancing)
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4. Regularly Capturing Ideal Clients & Many advancing (at unfeasible cost)
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5. Regularly Capturing Ideal Clients & advancing Many (at feasible cost)
Captivate
Commanding the attention of your ideal client in a way that shows you are the only option when it comes to building their home & gives you the ability to eliminate those awkward sales conversations.
Convert
Collaborating with your client & showing that you understand their concerns will give them the confidence that you will deliver their desired dream home. They will reward you with a commitment to work with you & gives you the ability to stay out of the race-to-the-bottom price war.
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Construct
Construct encompasses all the elements you would be required to have in place to deliver a smooth, stress-free & consistent experience to your Ideal client.
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1. You are Not constructing In your Ideal niche
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2. Constructing In your Ideal niche, experiencing Many issues & High client Dissatisfaction
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3. Constructing In your Ideal niche, experiencing Some issues & Some client Dissatisfaction
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4. Constructing In your Ideal niche, experiencing Some issues & have Satisfied clients
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5. Constructing In Ideal niche, have Satisfied clients & getting consisting Referrals
Cash
This is what we are all here for! We want the feeling that money give us & this is our reward for taking all of the risk in running our own business.
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1. You are Not bringing in the Cash & Using capital/credit
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2. You are Irregularly bringing in the Cash, Not Profiting & Using some capital/cash
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3. You are Regularly bringing in the Cash but Not Profiting
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4. You are Regularly bringing in the Cash & Starting to Profit
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5. You are Regularly bringing in the Cash & Regularly Profiting
Cultivate
Cultivate is the process of ensuring your are providing the best customer experience throughout the whole building experience & beyond completion.
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1. You have No Cultivation System
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2. You Have an Irregular Cultivating System
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3. You Have an Irregular Cultivating System but Some clients are spending More money
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4. You Have a Regular Cultivating System & Some clients are spending More money
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5. You Have a Regular Cultivating System & Most clients are spending More money
Culture
Building the right culture within your business will give you the ability to stop micro- managing, get more done & enjoy time within your business.
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Constructive
Allowing the time to constructively build your ideal business will deliver you greater benefits such as time, money & freedom.
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1. You have No Constructive System
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2. You have No Constructive System but Irregularly work on your business
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3. You Have a Constructive System but Irregularly work on your business
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4. You Have a Constructive System but regularly work on your business
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5. You have a Constructive System & Only work on your business